Earnest Sewn is a denim brand that sets itself apart not only by demonstrating consistency in its compelling concept and lifestyle identity, but also by being actively committed to its product quality and brand. The ES concept resides in the integration of the Japanese beauty aesthetic, Wabi-Sabi (which is interpreted as the beauty of things imperfect, modest, and unconventional), with denim's Americana past. Launched in 2004, the Earnest Sewn design principle is literally translated as 'product sewn in earnest'. In staying true to this standard, a dedicated and unmistakable pride is emphasized in its workmanship and commitment to authenticity. The production and progress of each garment, which is overseen by three people, is monitored from start to finish, at every stage: design, sewing, and wash.