Created in 2000, Line was one of the first knitwear collections to push design possibilities to the max through draping, embellishment and exaggerated detailing. John Muscat and Jennifer Wells saw such an impressive reaction to Lines' first season, the two began to obtain, their once visualized, lifestyle collection consisting of pieces that are both comfortable and trend setting. Composed of oversized sweaters, the infamous wrap cardigan and basic layering tanks, the innovative collection is exactly what the knitwear market was missing.

The strategy of using premium fabrications fused with soft silhouettes has progressed Line into the novelty brand that it is today. Featured in publications such as Lucky, InStyle and Flare, Line has gained international exposure as well as a celebrity fan base including Jennifer Garner, Kate Bosworth, Jessica Biel and Taylor Swift.