Patrick Assaraf is evidence that casual wear need not be sloppy, and luxury clothing need not be exorbitant. The line of luxury basics, designed exclusively by company founder Patrick Assaraf, offers luxury basics for modern gentlemen. From his studio, Assaraf creates timeless, minimalist knits with his signature 30-gauge cashmere, or his ultra-light Zegna Baruffa merino wool. In his hands, even the humble T-shirt is elevated to the sublime with super-soft, slightly stretchy Peruvian cotton. Sometimes the best things in life are the simplest. In 2015 Assaraf launched his e-commerce website, an easily assessable and shop-able portfolio showcasing his luxury Peruvian cotton t-shirt line. The Patrick Assaraf collection is available at many specialty stores including Canada's finest menswear retailers Harry Rosen, and SAKS Fifth Avenue.